Variable Merchant Gold - Adds more gold to select merchants. Merchants in major cities will no longer have the same amount of gold as their small-town counterparts. There are three levels with increasingly greater difference between the gold amounts for city & small town merchants. Personally, I would recommend leaving the Base Merchant Gold at vanilla values and choosing one of the Variable settings instead. You can stack the Variable settings by selecting multiple options in order to get even greater increases in merchant gold, but I really don't recommend doing this as I haven't balanced the values with this intention.
Custom - You can also choose to set your own preferred racial settings. Use this option if you are using a custom race. Friendship will still cause the merchant to ignore any racial bias, however the custom settings will not include the built-in exceptions and will not distinguish for merchants located in Solitude. Options: -15% to 15% effect on prices.

When two people each have items the other wants, both people can determine the values of the items and provide the amount that results in an optimal allocation of resources. Therefore, if an individual has 20 pounds of rice that he values at $10, he can exchange it with another individual who needs rice and who has something that the individual wants that's valued at $10. A person can also exchange an item for something that the individual does not need because there is a ready market to dispose of that item.

Default - These are preselected values. See the Race Relationships chart in Images to view what the default race settings are. There are also some locational differences. As the cosmopolitan capital, residents of Solitude express less racism than elsewhere in Skyrim. However, Nords who are residents of Windhelm or part of the Stormcloak faction express stronger racism. I've also built several exceptions into the default settings to reflect individual character traits present within the game. Also, your personal relationship with a merchant is more important than any general feelings they may have toward your race and will override any general racial bias.

When you load the menu option, the values you see displayed will be the values currently in use by your game. Vanilla values are 3.3 and 2.0. If the menu is displaying different values, then you have a mod installed which is already adjusting these two settings. If you choose to select a new setting, Trade & Barter will override the settings from the other mod. If at any time you wish to revert the settings back to those made by another mod, simply deselect this setting and reload your game. You will need to reload your game before the changes from Trade & Barter are fully canceled out.
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The barter system is a type of trade that involves the exchange of goods and services without the use of money as a medium of exchange. Trade, on the other hand, is a broader concept that includes not just the barter system, but also, international trade, commodities trading, currency trading, etc. The main difference between barter and trade is that while barter trade does not involve money, other forms of trade occur with currency used as a medium of exchange. An important point to note is that the invention of trade whether barter or otherwise has developed a useful system under which individuals, businesses and nations can exchange or sell off the products or goods held in excess and purchase or obtain desired products, goods and services. The invention of currency has greatly simplified this process making trade convenient and fair.

Another advantage of bartering is that you do not have to part with material items. Instead, you can offer a service in exchange for an item. For instance, if your friend has a skateboard that you want and their bicycle needs work, if you are good at fixing things, you can offer to fix their bike in exchange for the skateboard. With bartering two parties can get something they want or need from each other without having to spend any money.

Since the 1830s, direct barter in western market economies has been aided by exchanges which frequently utilize alternative currencies based on the labor theory of value, and designed to prevent profit taking by intermediators. Examples include the Owenite socialists, the Cincinnati Time store, and more recently Ithaca HOURS (Time banking) and the LETS system.
He would have heard of channels and sandbanks, of natural features of the land useful for sea-marks, of villages and tribes and modes of barter and precautions to take: with the instructive tales about native chiefs dyed more or less blue, whose character for greediness, ferocity, or amiability must have been expounded to him with that capacity for vivid language which seems joined naturally to the shadiness of moral character and recklessness of disposition.