Companies may want to barter their products for other products because they do not have the credit or cash to buy those goods. It is an efficient way to trade because the risks of foreign exchange are eliminated. The most common contemporary example of business-to-business barter transactions is an exchange of advertising time or space; it is typical for smaller firms to trade the rights to advertise on each others' business spaces. Bartering also occurs among companies and individuals. For example, an accounting firm can provide an accounting report for an electrician in exchange for having its offices rewired by the electrician.
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INDEPENDENT ADJUSTMENT - One issue with adjusting the barter values is that these settings change both the Buy and Sell prices. This can make it difficult to find a nice balance if you're trying to lower your selling prices without making the buying prices ridiculously high. Personally, I really like the challenge created by being forced to sell my gear at greatly reduced rates, but I dislike the extreme inflation that occurs when I then want to buy something. Therefore, the Independent Adjustments will allow you to increase or decrease the buying & selling prices independently of one another. This is something I've not seen in any other mod, and in my opinion, it's one of the best, and most useful, features included in this mod.
In his analysis of barter between coastal and inland villages in the Trobriand Islands, Keith Hart highlighted the difference between highly ceremonial gift exchange between community leaders, and the barter that occurs between individual households. The haggling that takes place between strangers is possible because of the larger temporary political order established by the gift exchanges of leaders. From this he concludes that barter is "an atomized interaction predicated upon the presence of society" (i.e. that social order established by gift exchange), and not typical between complete strangers.