Zipcar has been renting cars by the hour or day for years now, and they keep adding to their list of participating cities. You can pay different membership and rental rates, depending on how frequently you think you’ll need a Zipcar. Though the process varies, you basically sign up in your city, pay the application fee of $25 and any annual fees (ranging from $0 to $60, depending on the plan), and voila – you can now borrow a Zipcar for an hourly rate or daily charge. The rental includes gasoline, auto insurance, and 180 free miles, which is usually plenty.
Trade in Skyrim is oversimplified and uninteresting. A particular type of merchant always has the same amount of gold and offers you the exact same prices as the same type of merchant in another part of the country. Merchants in small towns differ very little from those in the larger cities, and the only factors that affect price are your speech skill and any barter enchantments you might have.
In his analysis of barter between coastal and inland villages in the Trobriand Islands, Keith Hart highlighted the difference between highly ceremonial gift exchange between community leaders, and the barter that occurs between individual households. The haggling that takes place between strangers is possible because of the larger temporary political order established by the gift exchanges of leaders. From this he concludes that barter is "an atomized interaction predicated upon the presence of society" (i.e. that social order established by gift exchange), and not typical between complete strangers.